Additive and Subtractive Programs

The terms additive and subtractive bilingual education came into use in the last quarter of the 20th century as it became apparent that substantive differences existed between two major forms of bilingual education. The terms suggested totally different aims and goals. They are commonly attributed to Wallace Lambert, who used them in a 1975 publication. In their simplest definitions, the terms relate to the linguistic objectives of the program: to provide students with an opportunity to add a language to their communicative skill sets or, conversely, to insist that children participating in the program subtract their home language from active use and concentrate all efforts on rapidly learning and refining their English skills.This simple statement of differences between program types masks important attitudes and ideas that underlie the ways in which language diversity is viewed by school people and education policymakers. In this entry, these differences are explored. Other entries in this encyclopedia delve more deeply into related topics mentioned here. Factors affecting the choice: additive or subtractive? The choice of either a policy aimed at fostering and enhancing the child’s home language as part of the goals of bilingual education or one that seeks the opposite-abandoning home language use as quickly as possible-does not occur by chance.Such choices are rooted in underlying assumptions concerning the benefits, risks, utility, and cultural valuing of languages other than English in the wider society. Similarly, whether native speakers of English are included in these programs determines in part what the objectives of the program will be. In the main, children who are native speakers of English would not be involved in programs of subtractive bilingual education.When such children are involved, the programs are often referred to as two-way immersion programs, also known as dual-immersion programs, because the learning of the two languages occurs in both directions. This distinction does not always hold in n in other countries. Hence, the analysis below is limited to what is clearly the case in the United States.

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How Do You Monitor Your Social Brand?

It’s essential for you to establish your presence in different social networking sites. This is where most people are currently talking and connecting with others, so you would be amiss if you don’t use these different platforms for engaging your audience.

Word of mouth marketing is more important than ever yet is also a double-edged sword. It has also become vital to your personal brand that you monitor what’s being said about you. Social brand monitoring needs to be an essential part of your personal brand communication plan.

There are many reasons why monitoring your brand can help you in your career or business.

Here are some of them:

1. It helps you understand how your brand is perceived

As a personal brand, it is essential that you know how your audience views you. If the feedback is mostly positive, then you must be doing something right and you seem to be on the right track.

On the other hand, if the feedback you’re getting is mostly negative, then you need to start reassessing. Your reputation is suffering, which is not going to be good for your personal brand. It’s essential that you understand how people perceive you, in order to make changes and improve your brand.

2. It helps you stay ahead in your industry

Monitoring your personal brand, related keywords, and your competitors can help you stay ahead in your industry. It keeps you up to date about the current trends, so you know how to keep your skills and knowledge sharp and dynamic. You don’t want to get left behind as others move forward and embrace what’s new.

3. It helps you make informative decisions regarding your brand

Personal brand monitoring helps you make informative and educated decisions regarding your brand. It gives you a more targeted outreach, and helps you learn what would best engage your audience.

4. It helps you know your audience, your connections

With social brand monitoring, you can learn about your audience’s demographics, and gain insights on what your audience wants. With this knowledge, you’ll be able to enhance their experience and deliver a more targeted message.

Monitoring your personal brand in social media helps you respond to your fans and followers, and really know who they are – not just who you ‘think’ they are. You can learn what engages them, and what doesn’t.

5. It helps you facilitate and filter what’s being said about you

By monitoring your social brand, you can respond to what’s being said about you and try to filter that message. The worst thing you can do is ignore any issues that comes up regarding your brand – you need to address them as soon as possible. That early intervention can prevent something that is small from becoming an issue.

Brand monitoring is essential

In the dynamic and highly competitive world of today, to achieve success, you need to be aware of your reputation. Learn your strengths and weaknesses so you can become a better personal brand.

You see, conversations about your brand happen whether you listen to them or not. So it is in your best interest to find out what people are saying about you.

Here are some tips to help you monitor your brand:

1. Use Twitter Search and Twitter management tools
Twitter Search is a great way to find out who’s talking about your brand and what they’re saying. Use it with a Twitter management tool such as Tweetdeck or HootSuite so you can continuously monitor what people are saying about you.

2. Use the Google Email Alert System
It’s easy and convenient to sign up for Google Alerts so that every time someone mentions your brand or keyword, Google sends it straight to your email inbox so you learn about it.

3. Use SocialMention
Another excellent tool for monitoring your social brand is SocialMention. It monitors more than a hundred sites directly, so you can quickly know who’s talking about you and your brand. You also have the ability to click on the link where your brand is mentioned, enabling you to answer or enter into a conversation with them.

4. Use Brand-Yourself
This is a great free tool that shows you were your search results are when people Google you and what links of information are already out there about you. My favorite part of this tool is that it’s an organic Google Search that you are working with – not a custom search with a link to that search. You are getting feedback and insights when people actually search you on the web. We’ll be discussing this tool more in future posts and on the twitter chat I moderate, #brandchat, this coming Wednesday, March 28th.