A Short Introduction to Automotive and Car Dealership SEO

Online success for automotive repair shops and car dealerships is realistically achieved through search engine optimization. If you own one or both businesses, it’s time to know how automotive and car dealership SEO strategies work.Knowing SEOSearch engine optimization is a process used to gain higher rankings on major search engines. Companies providing the service often target first page rankings and top ten listings.Basic strategies use keyword research, article creation, and back link building. Keyword research involves finding terms used to search online. These phrases are usually related to the service or product they want. Say, a web user wants to find a clothing store in New York. This user will likely type in those words when looking for listings. The keyword specialists working in SEO firms must anticipate these phrases and relate how these fit with their company’s clients. They can supply terms like ‘clothing shop in NY,’ ‘clothes store NYC,’ and so on.Once they have a list of keywords, the next phase consists of writers and editors. Writers will use the keywords on articles, blogs or other content. They will observe word count along with keyword density (number of times it appears in an article). Word count and keyword density depends on each SEO company. Editors will edit and proofread these before sending these to a submissions team. The team in-charge will then upload these works on different article directories.Back link building combines some writing skills along with finding high page rank (PR) sites. SEO specialists need to make relevant comments on these websites. They incorporate keywords and seed these with the client’s links so the client’s site gains rankings.This process is not just for clothing stores or other businesses, as it’s also for car dealerships and automotive. SEO, when done properly, delivers more sales opportunities to these businesses too.Are car dealerships or automotive SEO processes any different?It depends on the company hired. Some automotive and car dealership SEO businesses employ the steps mentioned. There are also those offering different automotive internet marketing strategies.So what can an automotive or car dealership SEO company deliver?An automotive or car dealer SEO company provides higher web rankings. This visibility allows your company to gain more customers as you maintain better positions. Potential clients can visit your site more and increase web traffic. While they do, they can also explore what your firm offers. They can make inquiries and schedule orders as they please. Overtime, this can translate to word of mouth if they find your product and service consistent.What to do nowThe first thing to do is to find a company offering sound practices and proven results. Find the top ranking car dealership or automotive SEO firms in your area. Key indicators should be their past years’ performance along with client base. The more experience and clients they have, the better services they might give.

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Selling Your Home: 5 Deal Killers That Are Lurking In Older Homes

You’ve listed your home for sale, you have a Buyer and now their Inspector is performing an inspection. You think you have a pretty good home, but do you really know for sure? What is he finding? Why is it taking so long? Here are 5 deal killers to watch out for when selling your home.

Deal Killer #1: FPE Breaker Boxes. These breakers and breaker boxes are known to have performance issues. They are no longer made, however they were very popular between the 1950′s and 1980′s. Many homes still have them.

Some of the problems were that the breakers would trip but still allow electricity to pass through the breaker. Another issue was that the breaker would not trip at all causing an over current condition which could lead to fires.

Just because the home is 30 years old and you’ve had no problems, don’t expect any Professional Real Estate Inspector to look past a FPE breaker box. The time theory does not hold water with electrical components. In my market, the cost to replace the box with a new 150 amp breaker box is anywhere from $1000 to $2500 depending upon the company and the extent of the work.

Deal Killer #2: Aluminum Wiring: The problem with aluminum wiring is that it expands and contracts more than copper wiring. So the components meant to be used with Copper wiring did not work well with Aluminum. The Aluminum would work its way loose over time and cause arcing, which lead to excessive heat, which leads to fires.

Even after the alloy was changed in Aluminum wiring, problems still persisted with the wiring.

Special outlets have to be used. These are marked CO/ALR. This means that the outlet is designed to work with either Copper or Aluminum.

“Pigtailing” the Aluminum wiring with Copper so that the Copper wiring can be attached to the outlets (remember, less expansion and contraction” is allowed by the National Electrical Code. No one is sure why. The Consumer Product Safety Commission does not see ‘pigtailing’ as a safe alternative.

Rewiring the home can be costly. The total price depends on to many variables to give you a price range here.

Deal Killer #3: Asbestos: Asbestos was used in many building materials and is still used in a very few even today.

Areas a Seller or Buyer will have to worry about it are in a few places. Pipe insulation on older heating pipes, vermiculite insulation, some paints and to a lesser extent, on roof and siding shakes.

Asbestos causes the most problem when it is in a loose state (friable) where particles can float around. We’re all aware of the health problems concerning Asbestos, so I’m not going to go into them here.

If you have Asbestos siding or roofing shakes/shingles, then there is a lesser worry because these are not friable unless broken.

Asbestos removal can be very, very costly and not likely a cost a new buyer will want to tackle shortly after moving into their new home.

Deal Killer #4: Composition Wood Siding: Some of this type of siding is known by it’s generic terms like Masonite and LP siding (there are other brands). This type of siding was (and some are still) involved in class action lawsuits.

This type of siding is basically constructed from pressed and glued wood particles, some as small as sawdust.

Some of the problems arise from poor installation techniques that allowed this siding to get wet. It would then start rotting and letting more water into the structure.

There have been many homeowners who joined the class action lawsuits, received money to replace the siding, but instead pocketed it and put their homes up for sale.

Composition wood siding companies only pay once for siding on a home. If a claim has been filed and paid out on a home, there’ll be no more money coming down the pipe for siding replacement on that particular home!

Deal Killer #5: Polybutylene (PB) plumbing lines: These are water supply lines that are grayish in color.

The problem was that this type of piping is known to burst, especially at the seams. Many of the class action lawsuits have been closed and it may be difficult, if not impossible, to receive any money for replacement if the home you are buying has PB plumbing.

Replacement cost can be in the thousands of dollars. Any good home inspector will call this out on their inspection report and likely recommend a licensed plumber to investigate. I don’t know of one reputable plumber who will recommend keeping the pipes in your home.

Granted, many of these Deal Killers only exist on older homes. However, especially in rural areas, we’ve seen these components show up on newer homes. How, I don’t know unless someone had a stockpile of these materials.

A pre-listing inspection by a reputable and qualified home inspector will bring these Deal Killers and other potential deal killing threats to you attention before listing your home. Playing ignorant about what is in your home (like some real estate agents recommend) will not save you from having to fork over some greenbacks before you home will sell.