After Work Drinks, Everyone?

As the days get warmer and beautifully longer, there is always an increase in the amount of alcohol that office workers consume. The allure of a beer garden is just too hard to resist when the sun is beaming down. After all, you never know when it will be this sunny again so of course you must make the most of it.Problem being that a stark increase in drinking inevitably leads to a stark increase in hangovers, carryovers and many other ghastly things from the night before. Whilst prevention is better than the cure there’s not much you can to do to curb your workers drinking habits. In this situation it seems that pre-empting is the only cure.Whilst a few naughty workers will pull a sick day, plenty more will still come into work despite the fact that their productivity and general usefulness is at an all time low. Dig through your office supplies to see what things can help snap your workers out of their alcohol daze.Hydration is paramount to beating a hangover. Water coolers or water filters are ideal ways to make sure workers have as much access to the liquid gold as they need. Do not over look another key refreshment – coffee, the caffeine will surely give them a much needed kick start in the morning. A few emergency packets of biscuits should also be on hand for a sugar boost. Offices can be unbearably hot in the summer, especially when trying to recover from the night before. Invest in some good quality fans and instruct whoever arrives first to turn them all on, thus creating a cooling environment for when the stragglers arrive.The day after a heavy night drinking is probably not the best time for your workers to be on the phone. So use this opportunity to encourage them to catch up with filing and any other tasks that are usually ignored. By the end of summer you could have yourself the most impressive and organised files in the country. The glare from a computer screen can also be unbearable when you’ve got a headache. Treat your office to some anti-glare screens to help employers work to the best of their ability.This may seem like a lot of extra effort to attend to the hangovers of our workers. However when you consider that hangovers cost the economy around 2.8bn each year due to productivity loss, it seems a small price to pay.

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How To Increase Brand Value Through Design

The visual representation of a brand is just the tip of the branding iceberg, often seen almost as a separate entity from the rest of the brand strategy, and yet it is crucial for the brand image to derive from and contribute back to all the other brand elements. Visuals designed in alignment with the overall strategy and used consistently help communicate your brand message, promise, personality and more, as well as significantly increase brand value.

If we dive into this close connection between design and value, three main points arise.

Alignment
Think of the look of your brand as the extension of its essence; if your brand is your gift to the world, your brand’s image is the alluring paper the gift in wrapped in. Obviously, the presentation needs to match the content, or the recipient’s – or, in our case, the prospect’s – expectations might not be met, causing disappointment and loss of trust. For more impact and income make sure your logo, your choice of colors, contrasts, shapes, ornaments, images, fonts and other visual components, and your brand image as a whole reflect your brand identity.

Besides looking professional and trustworthy, they need to speak to your ideal client, emphasize your brand personality, support your brand promise, mirror your offerings, radiate your brand values, and facilitate building brand awareness. Proper alignment prevents the unwanted scenario of “a confused mind always says no”, and results in faster growth, more clients and more money in the bank. Consequently, brand value skyrockets as well, should you ever decide to sell your brand or bring investors on board.

Consistency
Consistency is key too, if you want your brand value to keep rising. Brand image plays an important role in creating a memorable, recognizable brand that conquers a corner in your ideal prospect’s mind. Using the same visual elements over and over again will help your audience remember them and associate them with your business, putting you on their radar every time they’re searching for the type of solution you provide. To ensure a consistent use of all your graphic designs keep them organized in a brand manual to be shared with your team. The more consistent you are, the more memorable and profitable your brand is.

Up-to-dateness
When it comes to brand image, you also want to pay attention to how fresh and up-to-date it is. Does it keep the pace with the fast changing business environment, especially online, or does it seem stuck in 2005? To get to and stay at the forefront of your industry, your designs need to evolve in time just as the rest of your brand, showing your target market that you’re a serious change agent, thought leader and trend setter, and spotlighting the advancement of your expertise. Cutting edge designs reenforce your go-to position in your field, bring in more high paying clients who tend to prefer working with business owners who are just as serious about growth and reinvention as they are, and help you stand out in the crowded marketplace for all the right reasons. Plus, relaunching your brand with an updated look adds excitement and generates buzz, both excellent for business.