How To Increase Brand Value Through Design

The visual representation of a brand is just the tip of the branding iceberg, often seen almost as a separate entity from the rest of the brand strategy, and yet it is crucial for the brand image to derive from and contribute back to all the other brand elements. Visuals designed in alignment with the overall strategy and used consistently help communicate your brand message, promise, personality and more, as well as significantly increase brand value.

If we dive into this close connection between design and value, three main points arise.

Alignment
Think of the look of your brand as the extension of its essence; if your brand is your gift to the world, your brand’s image is the alluring paper the gift in wrapped in. Obviously, the presentation needs to match the content, or the recipient’s – or, in our case, the prospect’s – expectations might not be met, causing disappointment and loss of trust. For more impact and income make sure your logo, your choice of colors, contrasts, shapes, ornaments, images, fonts and other visual components, and your brand image as a whole reflect your brand identity.

Besides looking professional and trustworthy, they need to speak to your ideal client, emphasize your brand personality, support your brand promise, mirror your offerings, radiate your brand values, and facilitate building brand awareness. Proper alignment prevents the unwanted scenario of “a confused mind always says no”, and results in faster growth, more clients and more money in the bank. Consequently, brand value skyrockets as well, should you ever decide to sell your brand or bring investors on board.

Consistency
Consistency is key too, if you want your brand value to keep rising. Brand image plays an important role in creating a memorable, recognizable brand that conquers a corner in your ideal prospect’s mind. Using the same visual elements over and over again will help your audience remember them and associate them with your business, putting you on their radar every time they’re searching for the type of solution you provide. To ensure a consistent use of all your graphic designs keep them organized in a brand manual to be shared with your team. The more consistent you are, the more memorable and profitable your brand is.

Up-to-dateness
When it comes to brand image, you also want to pay attention to how fresh and up-to-date it is. Does it keep the pace with the fast changing business environment, especially online, or does it seem stuck in 2005? To get to and stay at the forefront of your industry, your designs need to evolve in time just as the rest of your brand, showing your target market that you’re a serious change agent, thought leader and trend setter, and spotlighting the advancement of your expertise. Cutting edge designs reenforce your go-to position in your field, bring in more high paying clients who tend to prefer working with business owners who are just as serious about growth and reinvention as they are, and help you stand out in the crowded marketplace for all the right reasons. Plus, relaunching your brand with an updated look adds excitement and generates buzz, both excellent for business.

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A Short Introduction to Automotive and Car Dealership SEO

Online success for automotive repair shops and car dealerships is realistically achieved through search engine optimization. If you own one or both businesses, it’s time to know how automotive and car dealership SEO strategies work.Knowing SEOSearch engine optimization is a process used to gain higher rankings on major search engines. Companies providing the service often target first page rankings and top ten listings.Basic strategies use keyword research, article creation, and back link building. Keyword research involves finding terms used to search online. These phrases are usually related to the service or product they want. Say, a web user wants to find a clothing store in New York. This user will likely type in those words when looking for listings. The keyword specialists working in SEO firms must anticipate these phrases and relate how these fit with their company’s clients. They can supply terms like ‘clothing shop in NY,’ ‘clothes store NYC,’ and so on.Once they have a list of keywords, the next phase consists of writers and editors. Writers will use the keywords on articles, blogs or other content. They will observe word count along with keyword density (number of times it appears in an article). Word count and keyword density depends on each SEO company. Editors will edit and proofread these before sending these to a submissions team. The team in-charge will then upload these works on different article directories.Back link building combines some writing skills along with finding high page rank (PR) sites. SEO specialists need to make relevant comments on these websites. They incorporate keywords and seed these with the client’s links so the client’s site gains rankings.This process is not just for clothing stores or other businesses, as it’s also for car dealerships and automotive. SEO, when done properly, delivers more sales opportunities to these businesses too.Are car dealerships or automotive SEO processes any different?It depends on the company hired. Some automotive and car dealership SEO businesses employ the steps mentioned. There are also those offering different automotive internet marketing strategies.So what can an automotive or car dealership SEO company deliver?An automotive or car dealer SEO company provides higher web rankings. This visibility allows your company to gain more customers as you maintain better positions. Potential clients can visit your site more and increase web traffic. While they do, they can also explore what your firm offers. They can make inquiries and schedule orders as they please. Overtime, this can translate to word of mouth if they find your product and service consistent.What to do nowThe first thing to do is to find a company offering sound practices and proven results. Find the top ranking car dealership or automotive SEO firms in your area. Key indicators should be their past years’ performance along with client base. The more experience and clients they have, the better services they might give.