Starting A Window Washing Business Is Easy If You Eliminate Distractions

Today I wanted to discuss something that is sure to cause some disagreement perhaps. But what’s life without a little controversy, right? :o )

I’m going to challenge the myth out there that basically goes like this:

“Don’t put all your eggs in one basket”

To explain this statement in case someone has not heard this, it basically means to spread yourself out thereby spreading the risk, so if one revenue stream dries up, you have others to fall back on. Sounds good in theory.

In my window washing business, I bought into this “multiple eggs” philosophy for many, many years. I was always doing at least a half dozen different businesses or money making ventures at once. A little network marketing, a few insurance sales, some credit card selling, a bit of travel fundraising, let’s throw in some paralegal work, etc. etc. It doesn’t work! Sure a little income comes in here and a little income comes in there, but the operative word is “little”. Can you imagine the results if 100% of the time spent was in ONE business-my window cleaning business?

So I’m here to say “hogwash” on having a bunch of different eggs.

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Put ALL Your Eggs in One Basket

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This is contrary to what many, many people believe these days but if you’ll allow me to expand on it, I think you’ll understand the point I’m trying to make here.

So to back up for a second, the first thing we need to do is determine whether the window washing business is a profitable business.

Is it?

Well…let’s look at the facts.

The window washing business will never go away and dry up. Through recessions, boom years, slow home building years, etc. etc, it’ll always be an in-demand business filled with customers who refuse to clean their own glass and won’t hesitate to hire professionals to do it for them. This business year in and year out will continuously be a profit generating machine.

Yes, the window washing business is a very profitable business.

So knowing this, why would we want to dilute our efforts in making this business the strongest it can be?

I talked to one of my students a couple days ago who routinely brings in $400 to $600 per day six days a week and is begging for the phone to STOP ringing. In it less than a year. This is executive type money. I know people who don’t make $600 in a WEEK. He focused and worked on this one revenue stream. Fast forward a few short months and bingo!

So again, is the window cleaning business profitable? Without a doubt.

Let’s look at an opposite situation.

A few months ago, someone bought my window washing program just to stick his feet in the window cleaning business and try it out. I had an opportunity to check out his website. He was selling a bunch of stuff and doing some network marketing all from this one site. And he decided to bring in window washing as another revenue stream. When we spoke, he told me his time was limited. Of course it is. It’s obviously going to be limited with him trying to get multiple businesses up and running.

How successful can this individual really be since he can’t devote quality time to promoting his window washing business? He certainly won’t be seeing the results he could be seeing by eliminating the other two businesses and focusing only on windows.

Something has to give. We only have so much time during the course of each day, right?

I understand of course that some folks get started part-time in the window washing business. They usually work a main job and get window washing going at the same time on a part-time basis. Great. But they are usually able to devote “quality” time promoting their window washing business once they’re off the clock from their other job.

For folks doing multiple businesses and working multiple eggs though, it’s hard to spend “quality” promotional effort on just one thing. Because where does one business end and the other begin? It doesn’t. Everything kind of blends together with the owner/operator trying to juggle all of it at once. It’s real tough to do and usually results in an across the board decrease of your total income.

We need to focus on one thing, build it, and then expand from within. I wish I would have followed this advice. Most of my students don’t know this, but even in the middle of my window washing business which was absolutely booming, I decided to invest in an unrelated business. It was a colossal failure.

I bought an asset protection business. A bunch of time, money, and resources was devoted to it. And guess what? The time and money spent in asset protection was taken directly from my window washing business. So what happened? Both businesses suffered. Eventually I saw the writing on the wall and kicked asset protection to the curb and refocused 100% on my window washing business. It was soon back to where it was before my asset protection purchase. Almost immediately the calls increased and so did the profits.

A more recent story involves The Customer Factor which is my window cleaning software. There are sooooo many distractions online. You can spend 4 hours online before you know it and then wonder where the time went. These distractions got in the way of me building new features into The Customer Factor regularly. So what happened? Well, although new members signed up, they didn’t sign up with the same frequency that they did during the first year of the program’s existence.

But as soon as I recommitted to investing into and growing The Customer Factor, a funny thing happened. My signups went through the roof. So although I’m in front of my computer 7 days a week 12 to 14 hours a day, what I do now is check email and work on The Customer Factor along with spending some time posting window washing articles. Total focus with no more distractions.

Back to the window washing business…So we’ve determined the biz is profitable, right? You have the tools to make it grow. So Grow it! Focus on it! Then once you have the calls continuously coming in, and customers are lining up for your window cleaning service, then perhaps it’s time to look at offering a related biz like pressure washing or blind cleaning. Expand from within. You’ve already got the customer base so provide ‘em another service.

But window cleaning and asset protection? Nah…not a good combo. :o ) I was a biz opp addict who always needed to build additional revenue streams. No regrets because it’s all a learning experience, but sometimes I think about how much faster I would have seen success if I just spent 100% of my time, money, and effort on one thing instead of splitting time, money, and effort in half or into thirds or even into fourths with unrelated businesses.

So if you are trying to create multiple revenue streams, I encourage you look at it objectively and ask yourself if it’s going well. Think how much farther ahead you would be if you focused only on your window washing business. Spend your valuable time and resources on this business. Yes, you may only see one revenue stream, but it’ll be one outstanding and profitable stream. :o )

Again, windows aren’t going anywhere. And they keep on building more. And they keep on getting dirty. So the only way this revenue stream would ever dry up or diminish is if you spread yourself out therefore spending too little time working in and growing your window washing business.

What Are Some Benefits of Shopping Online?

If you have never shopped online, you have missed out on one of the most convenient, and often affordable, ways to purchase items, whether for yourself or as gifts for someone else. There are many benefits to shopping online, including these:

Convenience

The most important benefit of online shopping is the convenience. When you shop online, you do not have to leave your home. You can do all of your holiday shopping, for instance, from the comfort of your easy chair with your laptop in hand. You can avoid the crowds, save gas, and eliminate the stress of visiting a store and finding that they were out of what you needed. Online shopping is, perhaps, the most convenient type of shopping.

Shop Whenever You Want

When shopping online, you do not have to worry about the time the store closes. After all, getting to the store before 9 is not always easy when you do not leave work until 6. You have to eat dinner and spend some time with the family before you can go to the store. When you are online shopping, Canada and U.S. merchants are open 24 hours a day, 7 days a week. You do not have to stress about the clock when you are shopping on the Internet, because the stores are always open.

Compare Prices Easily

Saving money is always a good idea, but when you are shopping in a traditional way, you have to drive from store to store to compare prices. You may be able to compare prices when calling, but not all stores will share prices over the phone, and this presents quite a hassle, because you have to wait for the clerk to find the item, check the price, and then quote it to you.

When you shop online, you can compare prices from several merchants on one computer. Within minutes, you can know who has the best price, how much they will charge for shipping, and how quickly the item will be at your house. In this way, you can get the best possible price for your purchase.

Expand Your Shopping Range

When you shop at traditional retail locations, you are limited by your geographic area. Unless you plan to drive for hours to get to the next shopping mall, you must shop only at the retailers that are in your area. This may not give you the best selection.

When you shop online, you can shop from retailers in other parts of the country, or even the world. You are not limited by geographic area, with the exception of the cost of shipping, which may increase if you shop with a retailer that is quite far from you.

By increasing the number of retailers you can choose from, you do two things. First, you increase your selection. This is especially important if you are shopping for a unique or popular, hard-to-find item. Second, you give yourself the ability to find the item at the best possible price. By increasing the amount of competition for your business, you decrease the price of the item.

Find Online-Only Discounts

You can find discounts online that are not available in the store. Major department stores often circulate discount codes and free shipping offers that lower the price of your item even more. Before you make an online purchase, be sure to search for these coupon codes. Type the name of your merchant and “coupon code” in your favorite search engine, and you may find a discount that you did not know existed. When you combine a coupon code with an already low price found by shopping online, you will get great bargains.

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