Starting A Window Washing Business Is Easy If You Eliminate Distractions

Today I wanted to discuss something that is sure to cause some disagreement perhaps. But what’s life without a little controversy, right? :o )

I’m going to challenge the myth out there that basically goes like this:

“Don’t put all your eggs in one basket”

To explain this statement in case someone has not heard this, it basically means to spread yourself out thereby spreading the risk, so if one revenue stream dries up, you have others to fall back on. Sounds good in theory.

In my window washing business, I bought into this “multiple eggs” philosophy for many, many years. I was always doing at least a half dozen different businesses or money making ventures at once. A little network marketing, a few insurance sales, some credit card selling, a bit of travel fundraising, let’s throw in some paralegal work, etc. etc. It doesn’t work! Sure a little income comes in here and a little income comes in there, but the operative word is “little”. Can you imagine the results if 100% of the time spent was in ONE business-my window cleaning business?

So I’m here to say “hogwash” on having a bunch of different eggs.

**************************************

Put ALL Your Eggs in One Basket

**************************************

This is contrary to what many, many people believe these days but if you’ll allow me to expand on it, I think you’ll understand the point I’m trying to make here.

So to back up for a second, the first thing we need to do is determine whether the window washing business is a profitable business.

Is it?

Well…let’s look at the facts.

The window washing business will never go away and dry up. Through recessions, boom years, slow home building years, etc. etc, it’ll always be an in-demand business filled with customers who refuse to clean their own glass and won’t hesitate to hire professionals to do it for them. This business year in and year out will continuously be a profit generating machine.

Yes, the window washing business is a very profitable business.

So knowing this, why would we want to dilute our efforts in making this business the strongest it can be?

I talked to one of my students a couple days ago who routinely brings in $400 to $600 per day six days a week and is begging for the phone to STOP ringing. In it less than a year. This is executive type money. I know people who don’t make $600 in a WEEK. He focused and worked on this one revenue stream. Fast forward a few short months and bingo!

So again, is the window cleaning business profitable? Without a doubt.

Let’s look at an opposite situation.

A few months ago, someone bought my window washing program just to stick his feet in the window cleaning business and try it out. I had an opportunity to check out his website. He was selling a bunch of stuff and doing some network marketing all from this one site. And he decided to bring in window washing as another revenue stream. When we spoke, he told me his time was limited. Of course it is. It’s obviously going to be limited with him trying to get multiple businesses up and running.

How successful can this individual really be since he can’t devote quality time to promoting his window washing business? He certainly won’t be seeing the results he could be seeing by eliminating the other two businesses and focusing only on windows.

Something has to give. We only have so much time during the course of each day, right?

I understand of course that some folks get started part-time in the window washing business. They usually work a main job and get window washing going at the same time on a part-time basis. Great. But they are usually able to devote “quality” time promoting their window washing business once they’re off the clock from their other job.

For folks doing multiple businesses and working multiple eggs though, it’s hard to spend “quality” promotional effort on just one thing. Because where does one business end and the other begin? It doesn’t. Everything kind of blends together with the owner/operator trying to juggle all of it at once. It’s real tough to do and usually results in an across the board decrease of your total income.

We need to focus on one thing, build it, and then expand from within. I wish I would have followed this advice. Most of my students don’t know this, but even in the middle of my window washing business which was absolutely booming, I decided to invest in an unrelated business. It was a colossal failure.

I bought an asset protection business. A bunch of time, money, and resources was devoted to it. And guess what? The time and money spent in asset protection was taken directly from my window washing business. So what happened? Both businesses suffered. Eventually I saw the writing on the wall and kicked asset protection to the curb and refocused 100% on my window washing business. It was soon back to where it was before my asset protection purchase. Almost immediately the calls increased and so did the profits.

A more recent story involves The Customer Factor which is my window cleaning software. There are sooooo many distractions online. You can spend 4 hours online before you know it and then wonder where the time went. These distractions got in the way of me building new features into The Customer Factor regularly. So what happened? Well, although new members signed up, they didn’t sign up with the same frequency that they did during the first year of the program’s existence.

But as soon as I recommitted to investing into and growing The Customer Factor, a funny thing happened. My signups went through the roof. So although I’m in front of my computer 7 days a week 12 to 14 hours a day, what I do now is check email and work on The Customer Factor along with spending some time posting window washing articles. Total focus with no more distractions.

Back to the window washing business…So we’ve determined the biz is profitable, right? You have the tools to make it grow. So Grow it! Focus on it! Then once you have the calls continuously coming in, and customers are lining up for your window cleaning service, then perhaps it’s time to look at offering a related biz like pressure washing or blind cleaning. Expand from within. You’ve already got the customer base so provide ‘em another service.

But window cleaning and asset protection? Nah…not a good combo. :o ) I was a biz opp addict who always needed to build additional revenue streams. No regrets because it’s all a learning experience, but sometimes I think about how much faster I would have seen success if I just spent 100% of my time, money, and effort on one thing instead of splitting time, money, and effort in half or into thirds or even into fourths with unrelated businesses.

So if you are trying to create multiple revenue streams, I encourage you look at it objectively and ask yourself if it’s going well. Think how much farther ahead you would be if you focused only on your window washing business. Spend your valuable time and resources on this business. Yes, you may only see one revenue stream, but it’ll be one outstanding and profitable stream. :o )

Again, windows aren’t going anywhere. And they keep on building more. And they keep on getting dirty. So the only way this revenue stream would ever dry up or diminish is if you spread yourself out therefore spending too little time working in and growing your window washing business.

The Top Secret Details Into Marketing That Some People Don’t Know About

Definitions of MarketingEvery day in 1 way or another, marketing needs to be undertaken in a retail business enterprise. Direct marketing is easily the most annoying type of marketing over any channel. Inbound marketing works effectively for many distinct businesses. It provides you with the opportunity to establish solid, meaningful, enduring relationships.A marketing funnel is what takes a possible customer through the full journey from discovering your small business, all of the way to purchasing your merchandise on a normal basis. Direct marketing could possibly be the absolute most annoying type of marketing, but it’s the strategy whose direct ROI is the simplest to track. Very good marketing aligns with the company. Deciding the most suitable moments in time to create big marketing pushes for big effect.Marketing can be costly. Unlike many majors, it is not only a multidimensional industry, but it’s also constantly changing. Multi level marketing is fun especially if you’re a people person. however, it can help you get in front of the competition if you are prepared and know what it is that you’re speaking about it is going to help your prospect or customer feel comfortable and trust you and that alone will make you successful in your organization. It is a real business it does not cost a lot to join a company I know a company where you can join four ninety-nine dollars but just because you do not have to invest a lot to start doesn’t mean you cannot make a lot of money and you do not have to do the work.What Is So Fascinating About Marketing?
If a business is staying away from PR then it usually means that they’re losing out on several things. In the process, and because of a reasonable anticipation of the threats, it possesses the capability to solve the problems as fast as possible. Your dental online marketing company should ensure you first dominate the city your office is in and expand from that point. A decent dental web advertising company will be constantly pushing you to acquire great reviews and assisting you to develop new strategies on the best way to acquire happy patients to leave reviews.A marketing program is intended to establish, direct and coordinate a corporation’s sales and marketing and advertising efforts. For a site to effectively attract new clients and clients, it has to be built around a strategic Inbound Marketing plan. A wonderful inbound marketing and advertising plan starts with a very clear and thorough buyer persona. Your company’s Spanish advertising plan should be as culturally aware since it is grammatically accurate.The Marketing Cover Up
Set aside some time and set a number of hours into deciding how you’ll advertise your company during the next calendar year. If it comes to Automotive business, companies want to interact with quite a few clients, suppliers both inside and outside the organization. Business to business is a little more complex, but may also be quite profitable. How you want to advertise the business 3. Even for those who have a little organization, you are the lone owner. If you need a multilevel advertising company, you should be a people’s person.Marketing – Dead or Alive?
By harnessing the popularity of wristbands, businesses can employ a productive advertising strategy to construct consumer awareness. The organizations are finding it hard to deal with the cut-throat competition at the domestic level, causing the decrease in profits. The business then needs nice and talented candidates that are capable of handling the enterprise. Many businesses make the most of the best prices on wristbands to purchase them in bulk to advertise their company. Many dental marketing and advertising businesses claim to compose unique content for your site but actually just cut and paste articles from some other places. A very good dental advertising business will work in tandem with your office manager to make certain they are managing your staff correctly so everybody is executing the tasks required to make your dental marketing successful.Marketing
Constant study and monitoring of the advertising environment will probably allow a business to prevent losses. To start with, if you’re marketing, it is truly imperative that you perform or acquire marketing research. Internet Market Research And Affiliate Marketing Now that numerous people’s financial woes have become larger as a result of economy, the notion of making money on the internet is getting to be one of the latest business topics, and among the very first things many individuals hear about is something called affiliate advertising.The Ideal Strategy to Marketing
Marketing, as an entity, has been in existence for an extremely long moment. Item marketing is a really intriguing function. Wonderful product marketing can produce the code you’re writing into something people want to have.Examine 5 Essential explanations for why you ought to use video advertising. Service marketing, as its name suggests, refers to efforts to market and sell intangible services, rather than tangible products. There’s no digital marketing and conventional marketing. To be precise and simple, it is an online promotional platform that is carried out on the web, commonly known as the internet. It is one of the most popular and lucrative sectors in online business. It is the heart and soul of any business. Network marketing is an easy business. however, it isn’t a simple organization.Click Here For Resources

How To Increase Brand Value Through Design

The visual representation of a brand is just the tip of the branding iceberg, often seen almost as a separate entity from the rest of the brand strategy, and yet it is crucial for the brand image to derive from and contribute back to all the other brand elements. Visuals designed in alignment with the overall strategy and used consistently help communicate your brand message, promise, personality and more, as well as significantly increase brand value.

If we dive into this close connection between design and value, three main points arise.

Alignment
Think of the look of your brand as the extension of its essence; if your brand is your gift to the world, your brand’s image is the alluring paper the gift in wrapped in. Obviously, the presentation needs to match the content, or the recipient’s – or, in our case, the prospect’s – expectations might not be met, causing disappointment and loss of trust. For more impact and income make sure your logo, your choice of colors, contrasts, shapes, ornaments, images, fonts and other visual components, and your brand image as a whole reflect your brand identity.

Besides looking professional and trustworthy, they need to speak to your ideal client, emphasize your brand personality, support your brand promise, mirror your offerings, radiate your brand values, and facilitate building brand awareness. Proper alignment prevents the unwanted scenario of “a confused mind always says no”, and results in faster growth, more clients and more money in the bank. Consequently, brand value skyrockets as well, should you ever decide to sell your brand or bring investors on board.

Consistency
Consistency is key too, if you want your brand value to keep rising. Brand image plays an important role in creating a memorable, recognizable brand that conquers a corner in your ideal prospect’s mind. Using the same visual elements over and over again will help your audience remember them and associate them with your business, putting you on their radar every time they’re searching for the type of solution you provide. To ensure a consistent use of all your graphic designs keep them organized in a brand manual to be shared with your team. The more consistent you are, the more memorable and profitable your brand is.

Up-to-dateness
When it comes to brand image, you also want to pay attention to how fresh and up-to-date it is. Does it keep the pace with the fast changing business environment, especially online, or does it seem stuck in 2005? To get to and stay at the forefront of your industry, your designs need to evolve in time just as the rest of your brand, showing your target market that you’re a serious change agent, thought leader and trend setter, and spotlighting the advancement of your expertise. Cutting edge designs reenforce your go-to position in your field, bring in more high paying clients who tend to prefer working with business owners who are just as serious about growth and reinvention as they are, and help you stand out in the crowded marketplace for all the right reasons. Plus, relaunching your brand with an updated look adds excitement and generates buzz, both excellent for business.