How to Leverage Video to Market Your Business

It is reported that YouTube is the second largest search engine in the world, used by almost 47% of Australians. Given the enormous use of Search by consumers these days, these facts alone should convince you that video really should be a part of your marketing mix. If not, this article may convince you – plus it provides tips on how to really maximise video for marketing and make it work hard for you.

Don’t tell me SHOW me.

Apart from the cold hard facts, there’s the human element. Video is eye-catching, it can help you stand out from the crowd and draw in potential customers. Video can clearly define your business and in a succinct, much more interesting way then text. And importantly, video can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. So if a picture speaks a thousand words, a video speaks a million!

Spread the word. Strike that… Spread the video!

Like any content, video can be shared easily to help spread the word about your products and services. Create a YouTube channel and embed your YouTube videos in your website, blog and all social channels. Links between your YouTube channel and website can boost your rank in search engine results, as can the added visitor count if your video encourages viewers to visit your website.

What Kind of Content?

Different types of content work for different types of businesses, here is a list of ideas to get you started:

  1. Success stories – bring case studies to life.
  2. A brief company intro or value proposition video.
  3. Product demonstrations (even for simple products).
  4. Interviews or Q&As with your CEO, clients, industry experts etc.
  5. Record any external conference or seminar presentations you give.
  6. Product reviews and testimonials – check out Bravo to capture user generated content.
  7. “How-to” videos or short tutorials, eg. if your business sells child safety equipment, create a video on how to child proof the home featuring your products.
  8. A video tour of your premises – if this acts as a selling point or benefit for customers, then show them.
  9. Introduce users to staff that have consumer contact, such as customer service – it’s nice to put a face to a voice.
  10. Record internal training presentations – this content could be valuable for both consumers AND staff. Important company announcements – don’t just post an update or press release.

What about production?

Your videos don’t have to be big Hollywood productions to be engaging and effective. In fact, you should focus more effort on video planning & marketing, than video production. You don’t need to use expensive camera equipment or even record in HD when for the web. It’s possible your web cam or smartphone will do the job just fine. And in terms of editing, YouTube offers its own free video editor, Windows Movie Maker is bundled with Windows, and iMovie with Macs.

Here are seven tips for creating your own videos:

  1. Short is sweet – and definitely no more than 5 minutes.
  2. Focus on first 10 seconds – engage viewers from the very start.
  3. Work to a topic guideline, not a script.
  4. Maintain a fairly fast pace to keep the content punchy and interesting to watch.
  5. Lighting is important. (Avoid windows behind you).
  6. Camera shy? Try Animoto or screen capture such as Ezvid.
  7. Include a call to action.

Share, post, blog, tweet, update…

Once you’ve created your video content promote it everywhere! Upload to video sharing sites – YouTube (see below), Blip.tv, Vimeo, Viddler, Metacafe – post on Facebook, tweet on you know where, share on LinkedIn. You can even (and should) embed videos in your email marketing. And encourage your staff to promote via their network and social channels. To reiterate, you should focus more effort on video marketing rather than video production.

Leverage YouTube – it’s free!

Nowadays YouTube is much more than an entertainment channel to watch funny cat videos or hear Harry announcing that Charlie bit his finger. It’s a powerful (and cost effective) communication tool so be sure to create a YouTube channel for your business. And like all your web content, your YouTube videos must be optimised.

  1. Give your video a title that includes your strongest keyword (relevant to the content).
  2. Complete the description with a short synopsis of what the video entails, including keywords and a link.
  3. Use tags that are true to the content of your video and include your business name too.
  4. Because consumers won’t necessarily be watching your video on your channel, embed your logo via YouTube’s Channel Settings (InVideo Programming).
  5. And maximise links to your website from your YouTube channel.

In summary if you run a business or manage the marketing for one, there’s a lot of compelling evidence suggesting that online video marketing should be a part of your marketing activity.

For more advice, or assistance with your marketing get in touch via our website or call 03 9504 6216.

Statistics Programming – Easing the Pain

Different sets of software are being developed everyday just to ease man with some of his technical works such as in the field of business. These programs are specially designed to make high speed calculations and analysis of the data and come up with a soft copy of information output that can be used instantaneously after the software processes it. Statistics is one of the most complicated clerical works of anyone who is studying or working in the field of economics, politics and even social matters. Statistics is deemed to be of importance because it gives a type of descriptive conclusion or interpretation that can be very precise depending upon the quality of data that has been gathered and the competence that is given to organize, interpret and represent that data. But even with the level of competence that a person has with regards to his statistical skills, there is still a probability that a miscalculation might be made and alter the holistic outcome of the statistics.

However, because of the rapid advancements of technology and the evolution of the functions that can be performed by the humble computer software developers has come up with a certain software program that can make ease any statistician of all their statistical tasks. The development of a program that is able to perform the task of organizing and interpreting statistical data was q revolutionary breakthrough when it comes to statistical analysis help. Statistics programming is defined as the systematic calculation of all the numerical data that has been downloaded into the system wherein it is organized basing upon the categories. These categories are classified upon the nature of the data that has been downloaded. After the process of organizing the data, it will be then interpreted numerically. This function of statistical programming helps to lessen the burden of work and also to maximize the output of a statistician.

Statistical program is composed of sets of languages. There are a total of 17 categories in a statistical program and these are the following;
• Analytica, ADMB
• Gretl, GAUSS
• Mathematica
• OxMetrics
• Quantum (Programming Language)
• Programming Language, SPSS, Symbolic Data Analysis, Sysquake, SAS (software and language), Speakeasy(Computation), SHAZAM (Software)
• World Programming System
• XLispStat

Each of these categories of Statistics Programs has their own unique sets of functions. Each one of it is capable of performing specific functions about statistics. The MATRIX LAB is one of the statistics programs that are widely used today. It is a program that is provided by a certain company that is said to be fully capable of solving ad coming up with solutions with regards to any mathematical or numerical problems that are fed into it. The MATLAB assignment helps not only statistics but also other aspects that majorly require the use of mathematical equations and solving. Because of these software programs, statisticians are given more time to pay attention to other details of the data and leave the organization and the interpretation of it to the statistics software.

How Do You Monitor Your Social Brand?

It’s essential for you to establish your presence in different social networking sites. This is where most people are currently talking and connecting with others, so you would be amiss if you don’t use these different platforms for engaging your audience.

Word of mouth marketing is more important than ever yet is also a double-edged sword. It has also become vital to your personal brand that you monitor what’s being said about you. Social brand monitoring needs to be an essential part of your personal brand communication plan.

There are many reasons why monitoring your brand can help you in your career or business.

Here are some of them:

1. It helps you understand how your brand is perceived

As a personal brand, it is essential that you know how your audience views you. If the feedback is mostly positive, then you must be doing something right and you seem to be on the right track.

On the other hand, if the feedback you’re getting is mostly negative, then you need to start reassessing. Your reputation is suffering, which is not going to be good for your personal brand. It’s essential that you understand how people perceive you, in order to make changes and improve your brand.

2. It helps you stay ahead in your industry

Monitoring your personal brand, related keywords, and your competitors can help you stay ahead in your industry. It keeps you up to date about the current trends, so you know how to keep your skills and knowledge sharp and dynamic. You don’t want to get left behind as others move forward and embrace what’s new.

3. It helps you make informative decisions regarding your brand

Personal brand monitoring helps you make informative and educated decisions regarding your brand. It gives you a more targeted outreach, and helps you learn what would best engage your audience.

4. It helps you know your audience, your connections

With social brand monitoring, you can learn about your audience’s demographics, and gain insights on what your audience wants. With this knowledge, you’ll be able to enhance their experience and deliver a more targeted message.

Monitoring your personal brand in social media helps you respond to your fans and followers, and really know who they are – not just who you ‘think’ they are. You can learn what engages them, and what doesn’t.

5. It helps you facilitate and filter what’s being said about you

By monitoring your social brand, you can respond to what’s being said about you and try to filter that message. The worst thing you can do is ignore any issues that comes up regarding your brand – you need to address them as soon as possible. That early intervention can prevent something that is small from becoming an issue.

Brand monitoring is essential

In the dynamic and highly competitive world of today, to achieve success, you need to be aware of your reputation. Learn your strengths and weaknesses so you can become a better personal brand.

You see, conversations about your brand happen whether you listen to them or not. So it is in your best interest to find out what people are saying about you.

Here are some tips to help you monitor your brand:

1. Use Twitter Search and Twitter management tools
Twitter Search is a great way to find out who’s talking about your brand and what they’re saying. Use it with a Twitter management tool such as Tweetdeck or HootSuite so you can continuously monitor what people are saying about you.

2. Use the Google Email Alert System
It’s easy and convenient to sign up for Google Alerts so that every time someone mentions your brand or keyword, Google sends it straight to your email inbox so you learn about it.

3. Use SocialMention
Another excellent tool for monitoring your social brand is SocialMention. It monitors more than a hundred sites directly, so you can quickly know who’s talking about you and your brand. You also have the ability to click on the link where your brand is mentioned, enabling you to answer or enter into a conversation with them.

4. Use Brand-Yourself
This is a great free tool that shows you were your search results are when people Google you and what links of information are already out there about you. My favorite part of this tool is that it’s an organic Google Search that you are working with – not a custom search with a link to that search. You are getting feedback and insights when people actually search you on the web. We’ll be discussing this tool more in future posts and on the twitter chat I moderate, #brandchat, this coming Wednesday, March 28th.